MORE ABOUT SUSAN

The following section provides more information on Susan and her background. For further details, please visit her LinkedIn profile.

How did you get into Product Management?
Like many people, I accidentally got into product management—I started my career as a product marketer. In 2022, I started working at Huuk as an in-house consultant and helped its business division create a new product. I was initially focused on the development process and go-to-market strategy, but I ended up working with the lead product manager. I learned a lot in the process, which sparked my enthusiasm for product management.

What is your aspiration? What motivates you?
I am passionate about helping organizations create meaningful impacts through their products. My motivation stems from empowering product teams to leverage agile methodologies, maximizing product value while fostering a healthy and innovative work environment. Hearing how my work has positively influenced clients and co-workers inspires me to continue advancing the field of product management.
Reflecting on my early experiences, I remember when product management felt rigid and outdated. I take pride in contributing to its evolution through the frameworks, tools, and training I’ve applied. My goal is to provide practical resources that busy product professionals can effectively use in complex environments, ensuring their success individually and collaboratively.

Why do you focus on Product Strategy and Product Leadership?
When I began my journey in product management, I concentrated primarily on product discovery and delivery. However, I quickly realized that without a solid product strategy and an actionable roadmap, it becomes nearly impossible to define product features, capture the right user stories, and prioritize the backlog effectively. Strategy is essential as it guides both discovery and delivery processes.
Moreover, being a successful product manager or Scrum product owner requires more than technical skills, such as user interviewing and KPI application. Products are ultimately developed and enhanced by people, making it crucial to align and guide teams effectively. As I progressed in my career, I recognized that leadership became increasingly crucial in senior product roles. By strengthening my leadership skills, I enhance my effectiveness in my current position and pave the way for future career growth.

Where are you based and worked?
I currently reside in Hanoi, Vietnam, and work remotely for a start-up based in Virginia, Washington D.C. in the USA. This arrangement enables me to experience the vibrant culture of Hanoi while staying connected with my global team. Occasionally, I travel to fulfill work obligations, taking advantage of the convenient travel options available in the region.

What do you like doing in your spare time?
In my spare time, I love cooking and experimenting with new recipes from around the world, allowing me to bring a taste of different cultures into my kitchen. Traveling is another passion; I enjoy exploring new destinations, immersing myself in local traditions, and sampling regional cuisines. I am also keenly interested in photography, capturing the beauty of the places I visit and the moments I share with friends and family. Additionally, I enjoy reading, mainly non-fiction works on science, philosophy, and personal development, which expand my knowledge and challenge my perspectives. I also find solace in practicing mindfulness and meditation, which help me stay grounded and focused amidst the busyness of life. Whether trying out a new dish, planning my next trip, or capturing memories through my lens, I find joy in these activities that enrich my life.